Lubrax Time

Africa Creative / Vibra, Lubrax

Lubrax Time

Rebrand FilmAI + Live Action

Overview

A rebrand film that travels from 1973 to now, guided by the can itself. Each decade hands off to the next in one continuous move, five decades of Brazilian roads and machines rebuilt so the transitions carry the story rather than decorate it.

Discipline

Auto

Studio

LOBO Creative

Group

lobo.cx

In the press

Credits

Client

Vibra, Lubrax

Agency

Africa Creative

Production

Vetor Zero / LOBO

Direction

Os Olga

Executive Production

Francisco Puech
Diego Dossa

Project Director

Marcia Guimaraes

More work

More from Auto.

See all Auto
A vintage Chevrolet grille on set for the 100 Anos centenary film

Chevrolet 100 Anos

A dog with its tongue in the wind from LeapMotor I Feel Good

LeapMotor I Feel Good