GUT São Paulo / Grupo Boticário
O Boticário Skincare Responsável
Sustainability
GUT São Paulo / Grupo Boticário
Overview
A Director’s Cut film that makes responsible skincare feel aspirational rather than functional. LOBO’s craft turns a sustainability message into something the audience wants to live inside, warm, tactile, and honest in a category that too often settles for claims-led advertising. The product as a statement about the world you want to be part of.
Recognition
Credits
Client
Grupo Boticário
Agency
GUT São Paulo
Production and Post
Vetor Zero / LOBO
Director
Nicole Fischer
Executive Creative Director
Gabriel Nóbrega
Executive Production
Francisco Puech
Diego Dossa
Lucas Romero
Post Production Supervisor
Tatiana Caparelli
Editor
Nathalia Kamura
Motion
Bruno Ronzani
Compositing
Diogo Girondi
More work
