Breztri COPD respiratory DTC television commercial produced by LOBO Creative New York

Breztri / AstraZeneca / COPD / DTC 60s

Breztri COPD

RespiratoryDTCRotoscoping

Overview

A 60-second DTC campaign for Breztri Aerosphere (budesonide/glycopyrrolate/formoterol fumarate), AstraZeneca’s triple-combination inhaler for adults with COPD. The film translates the physiology of restricted breathing into emotional reality, making the relief delivered by the drug feel visceral before the science is ever explained.

Discipline

Pharma & Health

Studio

LOBO Creative

Group

lobo.cx

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