Organ Donation
Organ Donor Heart
AdvocacyStop Motion
Organ Donation
Overview
A 40-second advocacy film for organ donation that transforms the heart into a warm, charismatic felt character, with a hand-stitched, tactile feel. The miniature world he lives in makes one of medicine’s most urgent conversations feel human and approachable, employing craft in service of something meaningful.
The result
Life After Your Life award entry document, Donate Life campaign folder
+6%
increase in registered organ donors
+16%
increase in visits to the campaign site
36
out-of-home placements across New York, Boston, DC and Richmond
18
print insertions in the Boston Globe
Behind the work
Credits
Production company
LOBO
Director
Mateus de Paula Santos
Executive producers
Luis Ribeiro
Francisco Puech
Head of production
Clara Morelli
Producers
Carol Duarte
Paula Nobre
Post-production producer
Marcelo Barbosa
Director of photography
Nidin Sanches
Concept artist
Felipe Jornada
Editor
Pedro Falcone
Previs and 3D supervisor
Danilo Enoki
Compositing
Juan Marcello Panzera
Leandro Pena
Colour
Letícia Blanco
Stop-motion coordinator
Bianca Viani
Stop-motion animator
Érica Valle
Set designers
Borys Duque
Fabiana Fukui
Characters and art
Natália Vaz
Motion control
André de Souza
Line producer
Anderson Boscari
More work
