Corona
Corona La Playa Awaits
Lifestyle BeerConstellationTabletopHigh-Speed Live
Corona
Overview
A sun-soaked product film for Corona that distils everything the brand stands for into a single golden frame: open air, salt water, and a bottle that belongs to the moment. Clean visual craft serving a lifestyle brand at the top of its category.
Behind the work
Media investment figures reported by Marketing Dive, 24 March 2025, from information shared by the brand. These are spend commitments, not campaign results.
+66%
increase in MLB media investment
+40%
increase in NBA spend
+69%
increase in WNBA spend
27 Mar
launched on MLB opening day, 2025
The anthem
Every beach, every bottle, every moment of the campaign cut into one anthem, the piece the brand leads with.
Corona Anthem · the campaign in one film
The campaign
One idea, built for every place it had to live: the tabletop moments, the thank-you, and the vertical made for the phone people actually hold on the beach.
The craft
Corona’s new platform turns the beach from a place into a state of mind. Our part was making the beach itself, on a tabletop, in a studio.
The whole film rests on one rhyme: poured beer behaves like surf. Foam rolls, breaks and retreats on sand the same way a wave does, if you shoot it close enough and slow enough.
So the beach was not filmed at a beach. It was built on a tabletop in São Paulo, lit hard, and shot at high speed on rigs the crew made for the job.
Method
Tabletop, high speed
Agency
GSD&M
Two films inside the platform, Playa and Agenda, each at fifteen seconds, plus the resized set the media plan needed: 750 x 500, 750 x 750 and 750 x 1000, all at 23.98fps.
A longer cut, Sublime, sits in the gallery. The wider platform, including the sixty second anthem and the live action spots, was made by others for GSD&M. What is here is ours.
Films
Playa, Agenda, Sublime
Lengths
15s, plus resizes
Client
Corona, Constellation Brands
Agency
GSD&M
Ran
US, from March 2025, ESPN, MLB TV and regional
Also
Integrated with The Last of Us season two
In the press
Credits
Agency
GSD&M, Omnicom
Creative team
Bryan Edwards
Joel Williams
Ani Munoz
Marcus Chin-Quee
Agency executive producer
Becky Carrel
Agency producers
Tricia Hoover
Stephanie Murdock
Lindsey Brusnighan
Executive creative director
Mateus de Paula Santos
Directors
Mateus de Paula Santos
Gabriel Nóbrega
Director of photography
Lucas Barreto
1st AD
Raquel Reis
Managing partner
Luis Ribeiro
Executive producer
Su Constantine
Executive producer, live action
Paul Amorese
Executive producers, Brazil
Francisco Puech
Diego Dossa
Head of production
Marcelo Barbosa
Producers
Pablo Zurita
Juliana Loyola
Head of post production
Eduardo Silva
Post-production coordinator
Rosângela Gomes
Nathaly Lopes
Post-production producer
Israel Requene
Editors
Pedro Falcone
Marcos Mantovanelli
CG supervisor
Alceu Baptistão
CG coordinator
Ana Mendes
Motion graphics
Gabriel Green
Compositing supervisor
Diogo Girondi
Compositing and rotoscope
João Daflon
Ricardo Costa
Marcelo Amigão
Research
Raphael Amário
Karin Cristina
Roger Marmo
Ingest, conform and delivery
Isabela Balbo
Marco Tavares
Fábio Augusto
Colour grading
Bleach
Music
Another Country
Another Corona campaign
A separate brief for the same brand, and a different kind of idea: not a film but a mechanic. Corona is brewed with 100% natural ingredients, so the campaign made nature itself the coupon: point your phone at any green leaf, the site reads it as a code, and the discount lands in Zé Delivery. Created by DAVID for Corona (Ambev), Brazil, April 2025. LOBO made the film that explains it.
The thinking
More work
