GUT Miami / PepsiCo, Doritos and Cheetos
NKD SMPLY Simply Natural
Snack CulturePepsiCoAI Workflow2D Animation
GUT Miami / PepsiCo, Doritos and Cheetos
Overview
A brand film for NKD SMPLY that wraps a clean-label snack brief in fine art and visual wit: Renaissance masters meet modern crunch. The kind of campaign that makes a "better-for-you" product feel genuinely covetable without taking itself too seriously.
The result
AdChat DFW, December 2025, PepsiCo's Simply NKD campaign rocking the numbers out of the gate. Thousands of earned placements; in stores December 2025, teased on social from 13 November.
5.6bn+
impressions
500+
influencers activated
The Sphere
first-of-its-kind takeover in Las Vegas, during F1
GMA
plus The Tonight Show and Anderson Cooper
Behind the work
Off screen
The campaign put a Renaissance nude on a wall in Venice Beach, holding a bag of Cheetos and standing on a skateboard.
The product has no dyes and no artificial flavours. The line takes that literally, and so does the painting: a figure lifted from the Renaissance, undressed, holding the bag.
Building the joke as a mural rather than a poster is what makes it land. Painted at the scale of a building on a street full of murals, it reads as public art first and an advert second, which is the only way this line survives being read out loud.
Format
Painted mural, LA-14
Sérgio Faria
Placement
Venice Beach, Los Angeles
Artwork
2700 x 9000, delivered for hand painting
Sérgio Faria
Agency
GUT Miami for PepsiCo Foods US
In the press
Credits
Client
PepsiCo Foods US: Simply NKD, Doritos and Cheetos
Agency
GUT Miami
Creative director
Mateus de Paula Santos
Directors
Mateus de Paula Santos
Diogo Kalil
Managing partner
Luis Ribeiro
Executive producer
Su Constantine
Head of production
Marcelo Barbosa
Head of post production
Eduardo Silva
Producer
Vivian Neves
Post-production coordinator
Rosângela Gomes
Nathaly Lopes
Post-production producer and editor
Larissa Zazula
Storyboard
Rafael Fernandes
Concept art
Débora Matsuda
Marcos Felix
Pedro Jones
Felipe Jornada
Character design and background
Débora Matsuda
Marcos Felix
Pedro Jones
2D animation
Gabrielle Pappareli
Francis Viveiros
Bruno Tedesco
Anderson Omori
Karen Tiemi
Cleanup and colour
Gabrielle Pappareli
Francis Viveiros
Bruno Tedesco
Anderson Omori
Michel Venus
Karen Tiemi
Styleframes, animation processing, render and upscaling
Diogo Kalil, AI assisted
Compositing supervisor
Diogo Kalil
Compositing
Marcos Rigobello
Diogo Kalil
Maurício Reis
Graphic design
Marcos Rodrigues
Motion graphics
Marcos Rigobello
C4D
Marco Wey
Sérgio Faria
Rotoscope
Diogo Girondi
José Eduardo Ambrosio
Research
Raphael Amário
Karin Cristina
Roger Marmo
Ingest, conform and delivery
Isabela Balbo
Marco Tavares
Fábio Augusto
Sound
Animal, Miami
Chief creative officer, client
Chris Bellinger
Brand marketing director, client
Andrew Stern
Chief creative officers, agency
Juan Javier Peña Plaza
Ricardo Casal
Executive creative director, agency
Justin Enderstein
Oil paintings
Plein Air Studio: Fernando Heynen, Alexandre Reider
Audio
Animal. Sebastian Benaderet, composer. Brandon Acker, lute
AI-assisted craft
Diogo Kalil: styleframes, animation processing, render and upscaling
More work
