GM / Auto
Overview
São Paulo, seen from above, is itself. Then the city starts to restart: a fire hydrant breaks into voxels, a food truck rebuilds as game blocks, whole towers pixelate against the skyline. The real world and the game world hold the same frame, and the Tracker drives the seam between them. The campaign carried a playable vertical cut, Digitais Performance, with tempo bars and phase counters straight from the arcade.
The family
Credits
Client
General Motors
Production company
LOBO