McDonald’s / Food & Beverage
McDonald’s Grumpf Museum
Pharma & Health2D AnimationAI Pipeline
McDonald’s / Food & Beverage
Overview
Not a licence. Grumpf Museum is McDonald’s own: a museum of invented animals, built from scratch by LOBO. Creatures nobody had drawn before, in a building nobody had built, shot flat for television and again in full 360 for VR.
The film
The museum was not only filmed. It was built to be stood inside: the same world delivered as a full 360 master at 4096 by 2048, so a child could turn their head and find another animal behind them.
That is the argument for building a place rather than a shot. A set made only for one camera has nothing in the corners. This one had to hold up everywhere at once, and the 360 cut, Have Fun Together, is playable here: drag inside the frame and the museum keeps going.
Formats
16:9 broadcast and 360 VR
360 master
4096 × 2048 equirectangular
Agency
TBWA Paris
Year
2017
One window, drifting across the sphere. Press play to look around yourself
Behind the work
A licence arrives with its characters already designed. This one arrived with nothing. Every creature in the museum was drawn from scratch, given a plausible anatomy, then a skeleton to match, because a museum of invented animals only works if the invention is consistent.
The museum, in concept layers
A second view, same building
The hippo king
Part pig, part seal
A slug with a quiff
The full bestiary, in one hall
Sketch sheets
Nothing here is a real animal
Even the skeletons were invented
Blocked in grey
The board
Credits
Client
McDonald’s
Agency
TBWA Paris
Production company
LOBO / Vetor Zero
Formats
16:9 and 360 VR
