A hand-crafted spotted jaguar mask from Apple Meu Bloco na Rua

Apple / iPhone 7

Apple Meu Bloco na Rua

Stop MotionCarnivalCraft

Overview

For Apple and iPhone 7, Meu Bloco na Rua takes to the Brazilian carnival street with a cast of hand-crafted creatures, masks and blocos built for real and brought to life frame by frame. Craft you can touch, moving to a beat the whole country knows.

Discipline

Consumer Goods

Studio

LOBO Creative

Group

lobo.cx

The craft

What it took.

Ad Age Creativity and B9, February 2017

500

photographs shot to build the film, all in Portrait Mode

1

iPhone, no other camera on the job

Behind the scenes

The street, up close.

More Apple

The rest of the work.

The Apple Pencil working red into a painted goalie mask on an iPad

Apple Goalie Masks

Recognition

Wave Festival 2018Silver, Film Craft Editing · Bronze, Film Craft Animation

Credits

Client

Apple

Production company

LOBO / Vetor Zero

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