The Chobani world built by LOBO, a shelf of films for one brand

Chobani / Direct to Brand

Chobani A Brand Room

Direct to BrandAnimationCampaign Family

Overview

Chobani works with LOBO the way the industry increasingly wants to work: direct to brand. Across years and formats the studio has built the yogurt maker a whole shelf of films, from The Farm and The Big Top to NutButter, Fridge Adventure, Probiotics, Oats, Halloween and Impact, one visual world extended campaign after campaign. This page collects the family in one room, films and making-of together.

Discipline

Food & Beverage

Studio

LOBO Creative

Group

lobo.cx

Behind the partnership

How the world is made.

The family

Every film in the room.

Credits

Client

Chobani

Production company

LOBO

Directors

Mateus de Paula Santos
João Tenório
Guilherme Marcondes

Executive producer

Luis Ribeiro

Global head of production

Loic Francois Marie Dubois

Producer

Gabriela Leal

Post supervisor

Eduardo Galvão

Directors of photography

Alexandre Elaiuy
Fernando Oliveira

Production designer

Marcelo Reginato

Stop-motion

Lee Peffer

Lead miniature set builder

Fabiana Fukui

Concept design

Wilson Panassi
Marcos Guerra
Felipe Jornada

Editor

Herbert Gondo

CG director, modeling and render

Marcos Samia

Animation

Daniel Alvite

Colour

Letícia Blanco

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