A model train crossing a hand-built balsa trestle in Eisenbahn The Beauty of the Process

Eisenbahn / Craft Beer

Eisenbahn The Beauty of the Process

Stop MotionMiniaturesCraft Beer

Overview

Eisenbahn brews the patient way, so the film honours patience: The Beauty of the Process unfolds through a hand-built miniature world, model trains on balsa trestles, small machines and slow hands, every set constructed for real in the studio. The making-of shows just how much of it existed in front of the camera rather than inside one.

Discipline

Food & Beverage

Studio

LOBO Creative

Group

lobo.cx

The craft

What it took.

Eisenbahn, The Beauty of the Process, campaign press document, 2022

18,000

wheat branches fixed to the set by hand, in four sizes

1:55

scale of the brewery built in the studio

12 hrs

to record a single stop-motion sequence

250

of the 800 sleepers carrying built-in neodymium magnets

Behind the work

How it was made.

Credits

Client

Eisenbahn

Agency

Suno Creators

Production company

Vetor Zero / LOBO

Director

Gabriel Nóbrega

The thinking

Written about the craft.

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