McDonald’s
McFish and the Lost Recipe of Atlantis
QSRMiniatureCGI
McDonald’s
Overview
The McFish came back to McDonald’s Brazil on 8 September, and the campaign turned the return into an archaeological expedition. Fish Lovers go down through the ocean looking for the sandwich and find Atlantís: an ancient civilisation, its murals, and an ancestral version of Méqui 1000.
None of it is underwater. The city was built by hand as maquettes, buildings, ruins and miniatures, then photographed outdoors in daylight and taken to the sea floor in post. Directed by Os Olga and Gabriel Nóbrega for McDonald’s and Galeria, with photography by Felipe Lion and Lucas René.
How it was built
Maquettes, buildings, ruins and miniatures, all built by hand. Columns, friezes and a domed rotunda were sculpted and dressed, then shot outdoors in flat daylight against a working street, which is the last place the finished film looks like it was made. The depth, the blue and the drifting particulate are post. The texture is not: every pitted surface and salt-crusted edge was there in front of the lens.
The set, in daylight, on a working street
Sculpted, dressed and crusted by hand
Behind the work
Credits
Client
McDonald’s
Agency
Galeria
Production company
Vetor Zero
Direction
Os Olga
Gabriel Nóbrega
Executive direction
Gabriel Nobrega
Executive production
Francisco Puech
Fernando Alcantara
Project direction
Márcia Guimarães
New business direction
Luiz Braga
Project manager
Thais Lopes
Junior project manager
Stella Balboni
Director of photography
Felipe Lion
Lucas René
Assistant director
Pedro Sokol
Second assistant director
Luiza Matravolgyi
Art direction
Lucca Deuz
Art production
Nelba Cardoso
Food styling
Paula Rainho
Production direction
Edu Ramos
Producer
Raquel Conde
Costume
Anuro Anuro
Cacau Francisco
Casting production
Alice Wolfenson
Neto Avena
Make-up
Feco Andrade
Props
Tematiza
Special effects technician
Lee Peffer
Head of post-production
Tatiana Caparelli
Post-production coordination
Henrique Gomes
Team coordination
Ana Mendes
Concept
Débora Matsuda
Wilson Panassi
Motion
Luiz Albere
Mauricio Reis
Arthur Xavier
Gabriel Green
3D supervision
Marisa Ditleff
3D modelling
Lucas Lira
Marcel Tsuruda
Marcos Smirkoff
Previs
Michael Maron
Compositing supervision
Carlos Campos
Compositing
Carlos Campos
Diogo Girondi
José Eduardo Ambrosio
Rodrigo Vec
Isabela Ferrari
Felipe Ruiz
João Carlos Souza
Matte painting and illustration
Sergio Farias
AI artists
Thiago Silva
Patrick Lima
Rodolfo Roth
Gisele Scheibler
Uriel Galarça
Finishing
Lívia Portugal
Edit assistant
Isabela Balbo
More work
