Taco Bell

Taco Bell Churro Chillers

QSRAI Workflow

Overview

The newest Taco Bell spot, built in the AI pipeline: a launch film for Churro Chillers made at the pace the QSR calendar actually moves.

Discipline

Food & Beverage

Studio

LOBO Creative

Group

lobo.cx

More Taco Bell

The rest of the work.

Taco Bell Cold Brew Family

Credits

Client

Taco Bell

Agency

Deutsch LA

Agency producer

Jesse Ferguson

Production company

LOBO

Directors

Mateus de Paula Santos
Felipe Lion

Managing partner

Luis Ribeiro

Executive producer

Su Constantine

Head of production

Marcelo Barbosa

Producer

Vivian Neves

The thinking

Written about the craft.

shots

shots · Movement FocusChoreographing physics: directing liquid in tabletopMateus de Paula Santos, CCO and founder of LOBO, on the craft of shaping liquid on screen, and why physics rather than pixels does the heavy lifting.By Mateus de Paula Santos, for shots ↗

More work

Taco Bell Churro Chillers

The rest of the work.

Taco Bell Cold Brew Family

Written about the craft.

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