Absolut × Sprite / Food & Beverage
Absolut × Sprite Planned for the Unplanned
Food & BeverageLive ActionCampaign
Absolut × Sprite / Food & Beverage
Overview
One campaign, two ways to keep a drink cold when the day does not go to plan. In Icy Backpack, a rucksack packed with ice gives up a chilled can at a picnic. In Grill Glacier, the barbecue becomes a mountain of ice with the can at its summit. Directed by Mateus de Paula Santos and Gabriel Nóbrega with Grey, shot in live action with the product work finished in CG, and cut for every screen the campaign lives on, including the vertical social versions.
The family
Credits
Client
Absolut × Sprite
Campaign
Planned for the Unplanned
Agency
Grey
Executive producer, agency
Kevin Grover
Agency producer
Nicole Kogos
Global ECD
Hope Nardini
Creative director
Lars Samuelson
Creative team
Ulik Kepinski / Alexander McKenzie
Production company
LOBO
Managing partner
Luis Ribeiro
Executive producer
Su Constantine
Executive producer, live action
Paul Amorese
Executive producers, Brazil
Francisco Puech / Diego Dossa
Executive creative director
Mateus de Paula Santos
Directors
Mateus de Paula Santos / Gabriel Nóbrega
Head of production
Marcelo Barbosa
Producers
Pablo Zurita / Jules Loyola
Head of post production
Eduardo Silva
Post-production coordinator
Rosangela Gomes
Post-production coordinator assistant
Nathaly Lopes
Post-production producer
Eduardo Silva
1st AD
Roberto Maldonado
Director of photography
Lucas Barreto
VFX supervisor
Diogo Girondi
Set art director
Ale Maestro
Storyboard
Anderson Omori / Rafael Fernandes
Editor
Ivan Kanter Goldman
CG coordinator
Ana Mendes
Modeling
Smiekoffz
Motion graphics
Marcos Rigobello
Concept art
Ricardo Riamonde
Compositing supervisor
Diogo Girondi
Compositing artists
Isabela Ferrari / Narayani Andrade
Rotoscope
Rogério Merlino
Tracking
Enrico Guarischi
Colour grading
Bleach Color Grading
Research and treatment
Raphael Amário / Karin Cristina / Roger Marmo
Ingest, conform and output
Isabela Balbo / Marco Tavares / Fábio Augusto
Still photographer
Andre Perry
More work
