Coca-Cola × Oreo

Overview

When Coca-Cola and Oreo decided to become “Besties,” it was a campaign of firsts: the first food partnership in the Coca-Cola Creations platform, its largest collaboration to date, and the first Creations drop ever backed by a TV commercial. That commercial, and the film system around it, was built at LOBO under the working name Project Destiny, with AKQA and TMA. The brief had one non-negotiable: the CG had to be indistinguishable from the real thing, down to the cookie emboss. From there the films let each icon become the other, Coke fizzing into an Oreo, an Oreo dissolving into Coke, for a limited-edition cookie with red edible glitter and a Zero Sugar with a cookie-flavoured hint, launched across 35 markets in September 2024.

Discipline

Food & Beverage

Studio

LOBO Creative

Group

lobo.cx

The launch

What it did.

Figures from The Coca-Cola Company and Mondelez International press releases and Sensor Tower retail media reporting. Campaign-level, press-reported rather than audited.

markets worldwide, from September 2024

75M

social impressions, across eight platforms

75M

retail media impressions, across eight retail networks. A separate 75M, not the same one

The icons

Two marks, one frame.

One black-and-white system holds both brands: a shared heart, a bottle in op-art stripes, an embossed cookie with red glitter in the creme, and fizz simulated bubble by bubble.